GEO is the work of getting your brand named inside AI answers, in ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, instead of just ranking links like traditional SEO. AI engines build answers from a specific set of sources they trust; GEO places the right words on those exact sources.
People increasingly ask AI what to buy, where to eat and who to hire, and they trust the answer because it feels neutral. Whatever brand the AI names first wins the customer. Publishers and brands have reported double-digit drops in classic Google traffic while AI answers grow, so the recommendation inside the answer is the new first position.
AI engines read a mix of sources: community discussion like Reddit, video transcripts on YouTube, review platforms, niche category sites, press, and clear direct-answer pages on brand sites. When several independent sources agree a brand is good, the AI repeats it. One strong source gets you noticed; agreement across sources makes you the answer.
It is concrete publishing work: answering the exact buyer question on your own site in a liftable format, being genuinely present in the Reddit threads and forums buyers read, collecting real reviews on the platforms AI checks, and getting mentioned by press and video creators. Done daily and aimed at specific questions, positions move in weeks, not years.